I would love to Sell your home!

Coast Homes by Aja has local market strength, a key factor in attracting qualified buyers, which cannot be matched. Contact me today, and I will show you how I get incredible results for my clients in San Diego and surrounding areas.

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why Sell With Me

Coast Homes by Aja has local market strength, an all-important factor in attracting qualified buyers, which cannot be matched!

When your home is represented by Aja, it benefits from the recognition and prestige of the Coast Homes by Aja name and gains exclusive access to highly qualified clientele. We have been successfully connecting sellers with buyers in San Diego for almost 10 years.

Sellers Guide - The Basics of Selling Your Home

I love helping home sellers make the most amount of money when selling their property. I have been successfully connecting sellers with buyers in San Diego for almost 10 years.

Below I have put together my top 5 tips to take into consideration when selling your home or investment property.

5 things to consider when selling property


  • Unfortunately there is not a lot of room for emotion on the both the buying and selling side of real estate. Selling your pride and joy may be harder than expected, but here’s a couple of tips to get past the dismay. 
  • When you decide to list your home, you may need to compartmentalize the fact that you may have been living in the home for some time. You may have grown up in that home, or maybe it was your Grandparents place and holds sentimental value of going there as a child. Either way being too attached can make it emotional to sell a home. 
  • Picture the sale as a business, decorate the home differently and stage it properly. This can drastically change the way you feel about the home. Taking out your furniture and using staged furniture can make it seem less like your home.
  • It’s always a good idea to engage an agent when emotions are in the way. Being able to negotiate with a buyer can require mental toughness and anxiety can lead you to make costly mistakes.

Price Point

  • Do your research. It’s hard not to be biased toward your home and of course this makes price setting difficult. Research the current market of similar homes and use this as a guide. Set your price reasonably. It can sometimes be better to set a lower price than what you first thought to try and create a bidding war between potential buyers, ending up in a better sale price! A good Agent will be able to help guide you with these decisions and make sure you’re not listing too high or too low. 


  • Timing can be the difference between coming away happily after selling your home with more than your listed price, or walking way bitter and disappointed you didn’t get what your home deserved. There are always highs and lows at different times during the year. The summer is commonly the best time to sell as buyers are out actively looking for a home. Winter on the other hand has people staying indoors. San Diego’s mild climate helps mitigate against a larger fluctuation in Winter, but it is still undoubtedly a slower time. 

Photos and Staging

  • Engaging a professional for staging and design isn’t always a necessity. However ensuring the house is clean, uncluttered, the furniture fits the room, and some colorful flair is a must. Done properly, this can often increase the value of a home by up to 10%! It’s up to you whether or not to engage a professional, but often it’s them that will get you closer to the 10% increase.
  • Professional photos however is essential. Using photos to market your home is by far the most effective way to draw in buyers. With professional quality photos it can make the house look far more impressive than without. Some agents will not agree to market the house without professional photos.


  • Performing a remodel just before selling your home is a very effective way to increase the value significantly. However, thorough market research of homes for sale in Carlsbad Ca and neighboring areas is important as over-capitalizing may price yourself out of the market for that area.
  • Other options are simply changing out kitchen and bathrooms cabinets or possibly repainting the walls.
  • There are many effective ways to increase value before selling your home. Reach out to some local contractors to get some quotes. Some of it you may even be able to do yourself

summary of the sellers guide from your local encinitas realtor

Try not to over-inflate the price of your home from the attachment you may feel for it. If this is an issue for you, ensure you use an agent to negotiate for you to capture the best price.

Research the market carefully to come up with a competitive and fair price point. Sometimes the market is open to subtle variations in the way you might enter the market and a good agent can help you with these tactics.

If you’re able to wait until a better time in the market, then wait. This can mean a significant increase in value, along with a more timely sale of your home!

Use a professional photographer. There is no negotiating this.

Consider hiring a professional interior design company to stage your home. They may not be cheap but they will undoubtedly bring you a higher sale price over and above what they charge you. 

If you have the time and money to remodel, this is an effective way to draw in people looking for a turnkey property. Be careful not to over-capitalize. Sometimes the best remodel is a coat of paint and a new kitchen.

Good luck selling your home!

Aja, your local Encinitas Realtor at Coast Homes, loves helping home sellers make the most amount of money. We do this by utilizing years of experience, an ever growing buyer database, cutting-edge marketing, and custom listing strategies that get real results. Contact us today, and we’ll show you how we get incredible results for our clients in San Diego and surrounding areas including Encinitas, Leucadia, Cardiff, Solana Beach, Carlsbad, La Costa, Oceanside, San Marcos & Del Mar communities.

I would love to help you meet all of your home selling goals and exceed all of your expectations!

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